Here’s the QnA with Max Carmona, a University of Illinois trained architect who heads the McDonalds re-imaging in the US.
Like a value-meal served quick and fast, here are some things he said…
- The new McDo resto has a modern feel, contemporary furniture and futuristic in its approach.
- Though coffee is slowly taking over the world, they are not yet ready to mix it up with the Starbucks-es of the world. But he admits, that they do have cafe sections in their restaurants.
- For 2011, they’ll do 400 – 500 re-imaging of Mc Donald’s restaurants, and each costs 400,000 to 700,000 USD.
I can’t find any Mc Donald Philippines news release that they too are moving forward in re-imaging their restaurant interiors and exteriors/buildings. But I hope so they will for the benefit of McDo loving Filipinos. Like having a cafe/wifi area (like in the US) for people wanting to open up their notebooks and hang around for a while. Dining area that is fashionable enough that’ll it appeals to yuppies, techies, call center agents. And of course have the staple fast meal and kiddie sections be updated to more modern areas with hip furniture and lighting. By then, we can ultimately call the McDo dining experience, a “Happy Meal”.
(I’ve seen a couple of nicely furnished KFC Restaurants BTW. The one in Nagtahan area, that is newly updated and has a “cool & young vibe” going on.)
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