Whether they sell beaded earrings, painted flowerpots or homemade soaps, Web sites that offer an alternative to chain stores are popping up and growing in popularity.
One of them, Madeitmyself.com, is similar in concept to eBay: Shoppers buy items from sellers who post them on the site and ship directly to the buyer. Many of the new sites - including Etsy, Silkfair and Hyena Cart - focus on handmade goods, art or specialty items.
Creators of the sites and retail experts say the companies are growing in number, popularity and sales because customers are increasingly looking for unique items they can’t find in chain stores. The rise of the Internet has made it easier for shoppers to find and buy those items.
Madeitmyself.com launched in November. It has 5,500 sellers signed up with 2,200 listing products on the site.
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